Product Name: Printful
Printful Overall Ranking: 90 out of 100
Starting your own apparel company today can be tricky. It involves a lot of things to consider from its marketing to the design and even the inventory. For this reason, it becomes apparent that you have to take a different perspective when it comes to selling your apparel-related products whether it’s shirts or caps. You have to understand that you don’t actually need to take the risk of having hundreds of shirts printed only to discover that there are only a few people who are willing to buy your product.
Enter Printful into the picture. Printful combines dropshipping and the apparel business. This makes it such a great option, especially for starters. It gives you not only the opportunity to earn serious money and to test the market but to also not worry about the intricacies of production and shipping. And just to give you an idea how successful Printful has been, they’ve been able to print more than 3 million items since 2013.
Because of this, all that you are left to do is to have a design and market the item on your store on different channels such as social media.
There are a lot of good things that can be said about Printful. For instance, you are selling your products to both North America and Europe. Because of this, you have the largest consumer market that you can take advantage of.
In addition to this, your brand will not have any problems when it comes to quality and other issues. And one of the primary reasons is that Printful makes use of high-quality materials and they also have a good policy if in case the product gets lost along the way during shipping.
In terms of printing options, your brand has a good number of choices. You can choose different types of shirts depending on your budget. This way, you will be able to maintain your desired pricing and profit. You can choose from having Gildan to Anvil shirts. In addition to this, you can also choose locations where you want the design to be whether in front or at the back or if you want your branding to be printed on the shirt.
And because there are no minimum orders from Printful, you don’t have to worry that you have to make a minimum number of sales before you can turn your venture into a profitable business. And because you simply pay for the orders that you received, you don’t need to worry about monthly subscriptions.
But of course, it isn’t really a perfect option that may work for everyone. Since it is a low-risk business model, what they don’t tell you is that you will have to also deal with a small margin of profit. And also, you have to deal with the fact that you will simply be limited to limited categories as well. You can just opt to sell leggings, shirts, mugs, and a few other items. However, for a starting company, this is already enough.
Also, if you want extensive branding options on the products that you are selling, Printful may not be able to provide this to you. You can’t use your own boxes or anything beyond what is allowed in the customizable feature of the site.
For businesses that are planning to explore other regions of the world aside from Europe and North America, then Printful isn’t a great option for you. This is also true for some products such as framed posters and canvases. These items can’t be shipped everywhere.
Who Benefits from Printful
So who exactly benefits from Printful? It has been designed for both starting and experienced businesses. However, if you will look at how Printful was designed, it is mainly for businesses that have low capital. This is for people who don’t have enough money to order in bulk and to risk having hundreds, if not, thousands of shirts in their inventory for months.
Printful Tools and Training
If you are new to dropshipping, then you don’t have to worry at all. Printful has a good number of articles and instructions that can help give you an idea how things are done. They are also quite transparent how everything works making sure that you don’t have to worry as a business when it comes to your customer relations.
They also have different tools that can help you design the product that you are selling. In addition to this, you can tweak how many orders do you plan on making. It automates the quotation process which gives you an idea of the cost of your order as well making sure that you can price your item in order to get the profits that you want.
Printful offers superb support to its customers. You can even chat and ensure talk to them in real time about any questions that you have on the product that you just ordered or if you are having a difficult time.
Printful’s pricing depends on your design and on the materials that you plan on using. For instance, you can start having a plane shirt for less than $9. It adds price as you tweak your shirt’s design. In most occasions, you can already make a shirt around $15 to $20 per piece.
Final Opinion on Printful
Printful is a great website that can cater to different types of businesses. Regardless if you are running an apparel company selling shirts and hats, or you are planning to sell mugs and wall art, Printful is an approach that you might want to consider. If you don’t want to invest in a bulk order of items that could take a long time to sell, Printful might just be the best option for you.
It offers no minimum orders, not to mention they’ve been able to print more than 3 million products since 2013, it simply means that you can rely on the company as long as you have a market within the US and parts of Europe. But of course, don’t expect that you can get a large profit margin from this kind of business model.