Facebook today is the biggest social media platform. During the fourth quarter of 2017, Facebook already has 2.2 billion monthly active users. That’s how fast Facebook grew compared to 2012 when it first reached its first billion. And given the expanding number of users, Facebook has come up with different ways on how it can attract people to use their platform.
One thing that makes Facebook interesting is that it can be used for e-commerce as well. It is no secret how businesses make use of Facebook to build pages and to capitalize on their market’s presence within the platform. But today, Facebook made it easier for people to buy and sell items. Enter Facebook Marketplace.
A Place Where Users Can Buy and Sell
One of the things that make Facebook successful is its ability to adapt to the changing demands of users. With Facebook Marketplace, it has allowed users to connect in another way. Here, users can start buying and selling from each other.
Facebook isn’t actually new when it comes to buying and selling small and large products. Facebook groups initially weren’t solely made for this purpose. However, there are Facebook groups that have specifically developed into buying and selling. For instance, there are those groups that only sell tech-related gear in selected areas while there are also those groups that sell random goods.
But despite the limitations of Facebook groups for this purpose, it is clear how individuals are actually interested in joining buy and sell groups. In fact, there are 450 million people who visit these buy and sell Facebook groups each month.
Facebook Marketplace is a more convenient way to discover items that are for sale within your community. It allows you to have an easier time to spot new things within your location. And to make things even more interesting, you can simply tap the shop icon on your Facebook app and you can already start exploring.
How Exactly Does Facebook Marketplace Work?
Once you are already on Facebook Marketplace, you can open photos of the items posted by other users within your location. If you are looking for something that is more specific, you have the option to filter according to price, location, and category.
The categories can range from household, electronics, and apparel. And because it has a built-in location tool, it is possible to switch to a different city allowing you to explore areas where potential sellers are present.
If you think that you are interested in a certain item, all that you have to do is to tap for more details. Here, you will be able to see the product description along with the name and profile photo of the seller. You can also find the general location.
And since it is on Facebook, you can send a direct message to the seller from Marketplace. In order to avoid confusion, especially when you are inquiring different products, Facebook Marketplace shows the item and your message below.
Posting an Item For Sale
Posting an item for sale is even easier. All you have to do is to take a photo of the item that you are about to sell and add it. Enter the product name, description, and the price of the item. Next, confirm your location and select the right category that matches your item. And lastly, post.
The good thing about Facebook Marketplace is that you can simultaneously post the item on different buy and sell groups at the same time.
Now, if you’ve been selling multiple items on Marketplace, there is an easy way how you can track both your current and past transactions. To keep track of the items, you will just have to go to Your Items section. You can then review both the messages and the items that you have posted.
Benefits of Using Facebook Marketplace
There are many reasons why you should be using Facebook marketplace. One, imagine all the active users on Facebook? You don’t even need to make a separate account in order to make a post. This means that you can easily make use of Facebook’s network when selling an item. And what this simply means is that more eyeballs on your item.
Next, you can chat with people on Facebook Marketplace. This prevents the hassle of exchanging numbers and not knowing if the person you are talking to is serious about your item or not. At least, as a seller or buyer, you have the option to check their profile and at least make a quick evaluation of the person you are talking to. This makes a good idea especially if you are buying an expensive item.
Things That Facebook Marketplace Need to Improve On
However, it isn’t exactly a perfect platform to sell items. For instance, though it helps you sell and buy items, Facebook isn’t really helping facilitate the payment and the delivery of the item. This only means that you can easily get scammed by a bogus seller online if you are not careful enough.
It is quite true though that between Craiglist and Facebook Marketplace, the latter can easily be the go-to option for both buyers and sellers, especially in the coming years as it gains popularity.
However, it isn’t still as popular as eBay or Craiglist. This means that currently, there is still a possibility that you are not seeing the item that you really need.
Facebook Marketplace is Designed to Change
Knowing how Facebook capitalizes on user behavior, Facebook Marketplace is something that is bound to change in the coming years. In fact, Facebook is good at getting to know its users. Whether it’s your political leanings or your preference over the things that you like, Facebook can capitalize on what you do within their platform. However, as for now, we should simply just enjoy Facebook Marketplace as it is—free.
Sellers can enjoy selling their items to people who they can actually meet within their area. And the good thing about Facebook is that it offers all the features that you will need except that it doesn’t process your transactions. However, though it won’t process transactions, for now, it isn’t also getting any commissions from the items that you have sold and posted online. And given how easy it is to use Facebook Marketplace on the app, it is a very promising feature that is expected to grow in the coming years.