It is true that a lot of people don’t want to spend so much money on formal education just to get the necessary skills for a particular job these days. Some individuals learn better at their own pace using online lessons to gain an understanding of different concepts that can help improve their overall skills. That is exactly the reason why Udemy is actually popular.
Udemy is a global marketplace where students and teachers meet online. It has an extensive library of 65,000 courses that are taught by expert instructors in their given niche.
At this point, you might already be thinking of making your own course on Udemy. Can you actually make money on this platform? In fact, it is possible. Here are some tips that you can use in order to have a successful course on Udemy.
Be Very Knowledgeable About the Topic
The very first thing that you want to understand is that you should be very knowledgeable in a particular subject matter. The more you know about a topic, the more freedom that you have in discussing the lessons. In fact, given the highly competitive nature of Udemy, don’t even attempt to publish a course if you feel that you can’t offer long and detailed content that is worth paying.
Have a target audience
Who exactly is your target audience? You want to be able to determine the target audience of your course. Is it meant for beginners or is it for intermediate students?
If your course is for advanced learners, for example, then you want to adjust how you approach the course. You don’t want the pace to be too slow and you don’t want the content to be something too basic for them.
Make Your Course Stand Out
There are thousands of courses present in Udemy. All of which have the same goal of making money from students who want to learn online. What you want to do is to make the course stand out from the rest. You want the content and the marketing to be different.
In fact, you may also end up spending some money buying similar courses that are considered the best in your industry. This way, you will have a point of comparison what makes a good or a bad course to offer to the public.
Take the time to craft your content
You will have to take the time to craft your content. In fact, if you can create extensive content in your course, this is easily a good idea. Perhaps, you can include multiple lectures and even include videos that can extensively improve a student’s skill after taking your course. And even if you are not yet popular in Udemy’s network, this type of effort will always pay dividends through time.
Keep in mind that unlike the usual short-form of content that readers get online, Udemy is quite different simply because people pay for something. And because of this, you will need to also give them something that is both easy to understand and detailed.
Just to give you an idea, there are some courses that have 27 hours’ worth of video in one course. As for the price of this course, it can be just under $200.
In some scenarios, you want to tap other people to work with you. Perhaps, you want to hire an editor who can ensure that your content is professional and understandable to your audience. Don’t get frustrated if you have to revise your work a couple of times before it can be offered to your audience.
Choose the best format for your course
Udemy allows you to make use of different formats for your course. You can use text, presentations, audio, documents, and even video. Among the most popularly used format used is a combination of both video and presentation. In fact, it is highly suggested to make your content 60% video. This way, you will be able to cater your course to visual learners.
Packaging Your Course
No matter how good your content is, you need to know exactly how to package everything. You will have to take a closer look at both your title and your description. You want to have the right keywords to attract the right people for the job. It needs to appear on relevant searches by your potential students.
Marketing Your Content
You have to not just rely on Udemy when it comes to featuring your course. In order to be successful on Udemy, you will have to take the time to market the course that you are offering. Social media is a great way to broaden your reach. You can have your own Facebook page or even utilize YouTube marketing in order to increase people signing up for your course.
In order to gain traction from your niche, especially if you want your course to get ranked, then perhaps, you want to offer your course for free for a short period of time. This allows you to have some rating which can give you feedback as well regarding your course. This gives you an idea what to improve on your instructions the next time you publish another course.
Make sure that your students are interested
No matter what the topic is, there is no excuse for your course to be boring. It is important that your content remains interesting from start to finish of the material. So what makes a very interesting course?
First, you want to ensure that you recap students every now and then. Good courses on Udemy usually make use of quizzes in order to evaluate the topics covered within the lecture. It is also possible to even take the extra mile for those who purchased the course. You can even provide a Google hangouts discussion to your students as well.
And also, be sure to always include an intro and a conclusion for every part of your course. This way, students will have an idea about the things that they are going to learn. And as for the conclusion, it should be able to recap every main point discussed.
Becoming successful on Udemy is possible if you know exactly what you are supposed to do. It is important to know what students want to know and what they actually expect from a course. Also, keep in mind that there are other platforms as well offering the same kind of opportunity including Coursera, edX, and Khan Academy.