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Can You Make Money with Facebook Instant Articles?

Making money on Facebook can be a great way to maximize the time that you spend online. To give you an idea, Facebook has more than 2 billion users today. And it is also the most popular social media platform there is. Facebook Instant Articles is a great way to earn some extra cash from the platform.

facebook instant articles

What is Facebook Instant Articles?

But before we discuss what Facebook Instant Articles is, you have to understand that people are no longer waiting to get home and use their desktop to visit a particular website. Mobile use has surpassed that of desktop traffic. And most likely, people are already not spending more than 7 seconds waiting for a website to load.

For this reason, Facebook has been determined to figure out how to keep users on Facebook’s app. What Facebook developed is Facebook Instant Articles.

According to John Roberts who works as the product manager of Facebook Instant Articles:

“We built Instant Articles to solve a specific problem—slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue…Facebook’s goal is to connect people to the stories, posts, videos or photos that matter most to them. Opening up Instant Articles will allow any publisher to tell great stories that load quickly, to people all over the world.”

Good And Bad Things With Facebook Instant Articles

facebook instant articles

The good thing about Facebook Instant Articles is that you can actually guarantee fast loading time mainly because the content is going to be hosted on Facebook’s servers. You also have interactive features from tap-to-zoom to auto-play videos.

And because it’s been favored by Facebook, it is clicked 20% more than other third party links on Facebook’s platform. There is even a spot at the bottom where you can see “related content” that allows readers to stay and read even more.

And also, you can capture leads by having an email lead capture embedded right at the bottom of your article.

But of course, you will also have to understand the cons that you actually get from this kind of setup. For instance, Facebook actually limits the number of ads that you can place in your article. You also can’t make use of other social media platforms in order to share your article. And also, you have to rely a bit on Facebook’s technical support in order to set things up properly. Lastly, Facebook cuts 30% from your ad revenue.

However, you have to understand that the pros do outweigh the cons. It is also perfect for those who are just starting to earn money online.

How to Setup Facebook Instant Articles?

Not a lot of people know about Facebook’s Instant Articles. In fact, they don’t know exactly that you can generate income using the platform. However, keep in mind that you will first need to have an existing Facebook Page before you could even start earning money via this solution. You also need to be the admin on the particular page.

Now, to get things started, you want to sign up to the program by heading to instantarticles.fb.com.

Next, once you have registered, you will have to choose which FB page you will be using in order to produce content. Now, once you have chosen the right page, you will have to click on “enable Instant Articles”.

Next, you will have to assign a particular URL where you will put all your content. It can be a blog on your website. It may require a bit of knowledge in coding since you will be tagging the HTML <head> tag of your website before you can even add the URL to the Instant Articles settings.

As for the next step, it will also require a bit of technical knowledge. Now, if you are using a WordPress blog, then you are lucky. All that you have to do is to install and activate a plugin in order to set everything up. After installing the plugin, you will just have to add your “Facebook Page ID”.

What if I have a Non-Wordpress Website?

facebook instant articles

So what if your blog isn’t WordPress based? That’s when it can get a bit tricky.

  • RSS Feed– RSS Feed is the most used simply because RSS feed allows smooth integration with Facebook. It automatically syndicates the new posts once you have published your content. The challenge is to make sure that the format has been done in such a way that it can be read in just one view.
  • Publishing tools– The good thing about Facebook Instant Articles is that there are plenty of options. You can choose ShareThis, Perk, Distributed, Drupal, Medium, and even Tempest.
  • API– API is an alternative to RSS Feed. What it does is allow the user to connect the content management system to Facebook’s Instant Articles. What it allows is that you can edit, publish, or delete posts on WordPress or other CMS that you are using.

Customizing And Getting Your App ID

You will also have to make sure that you are going to focus on your branding. You can upload the logo and even customize some elements on your content to make it aesthetically appealing.

Once you are done customizing the aesthetics, you will have to get your App ID. You will sign up for a Facebook Developer account. And once  you have filled up all the necessary forms, you will enter the URL and save the changes.

Create the articles

Once you have synched everything, you don’t have to worry about re-publishing the articles on Facebook. It may take up to 3 days in order to get the post transformed into an Instant Article. This allows you to make the necessary changes. And when the post appears on your Facebook dashboard, click “submit for review” and wait again for 1 to 3 days whether it is going to be approved or declined.

Monetization

You will have to sign up for Facebook Audience Network. The good thing is that it can work hand in hand with Adsense. Once you have completed this, you will have to place the banners. Find the “Placement ID” and make it go to the Instant Articles advanced settings. Here, you will paste the Placement ID on your “Audience Network Placement ID” and wait for the application to get approved.

So how do you get paid? Facebook Audience Network sends payment either via PayPal every month by 21st or via direct deposit to your bank. Click on Payout in order to select the option that works best for you.

 

 

John

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