A YouTube channel nowadays can be an alternative platform for self-made celebrities and channels with amazing content. And in return, it becomes possible to earn money using YouTube.
To give you an idea of how much money some of the best YouTube channels generate, EpicMealTime with around 7 million followers generate around $3.1 million. You also have the likes of FunToyzCollector that has 8 million subscribers generate $30.4 million. But of course, it is easier said than done to build your audience and earn millions of dollars.
But of course, even if you don’t have millions of followers, it is possible for you to make some money out of your YouTube channel.
The most important tool that you will have to use if you seriously want to make some serious money with your YouTube channel is Google Adsense. In fact, Google AdSense can simplify the process for you. It is a free service that allows you to monetize videos that you post in your channel.
How exactly does it work? Google makes use of its network to match the relevant advertisement to your viewers. This means that you don’t have to do the work of establishing relationships with companies looking to advertise their products and their services. Instead, Google does it all for you.
Basically, as viewers click an ad on your YouTube channel, you get a small amount for this action. The highest bidder usually gets the spot for video advertisements and showcased in different ways on your YouTube channel. What you only have to worry about is to make videos and grow your audience.
Aside from the clicks, you also have advertisers that pay based on the views. This means that if the advertisement was watched for at least 30 seconds or half of the ad, then the advertiser pays for the view.
New Requirements by YouTube
Beginning of this year, YouTube announced its updated rules in its monetization policy. Aside from YouTube manually checking each channel for offensive content, those that have 4,000 hours of watch time in the past year and those that have at least 1,000 subscribers are the ones that could be part of the program.
With these changes, a lot of channels won’t be able to make it to the Google Adsense program. According to Google, with these changes, the company hopes to eliminate offensive content being monetized.
However, it is also worth mentioning that 2017 was a tough year for YouTube. It had a 40% year-over-year increase in the number of content creators that earn six figures using the platform. With new monetization policy at full swing, it’s Google and YouTube’s way of cutting the cost.
Targeting Your Audience
If you plan on making serious money using YouTube, it is important that you know who you are targeting. Are you going to have people with specific interest? Or maybe, you are targeting women who are around 21 to 35?
In order to be able to target the right audience, it is crucial that the YouTube channel follows a particular theme. By sticking to the theme of your YouTube channel, you can easily attract a particular demographic.
Know the Content
You also have to understand that there are some niches that simply pay more than others. For instance, if you are going to target keywords such as “home mortgage”, this type of ad pays $17.63 per click compared to keywords such as “cheap phone cases”. The point is to know the content that you plan on showing in your YouTube channel well.
Though certain keywords pay better, are you familiar with the niche? You also have to make sure that you can provide high-quality content to your audience.
Focus on High-Quality Production
With fast internet and high-quality graphics, you want to make sure that the videos you produce are in HD. In fact, there are even those viewers who simply choose videos that are in 4K. And because of this, it can be quite a costly endeavor at times. You need to invest in a good camera, microphone, not to mention a good editing software that can help keep the videos you make as professional as possible.
Tools That Help You Make Great Videos
You want a good video editing software. For starters, one of the best options you can go for is Filmora. It has a free version that gives you the capability to just drag and drop videos and the audio that you want to use. However, the free version gives you a watermark on your video.
- Free Music Archive
Of course, a video can be boring if you only choose to add videos without any music to pair it up with. Musical scoring can be tricky especially if you want to monetize your video. You need to go to Free Music Archive. You also have to read the condition. Can you use the music for free? Or perhaps, you can only use it for free if you are not going to monetize your video? There is a variety of music to choose from in Free Music Archive.
- Google Keyword Planner
A keyword planner comes in handy in order to ensure that your video appears in the queries of your audience. Google Adwords make use of a keyword planner that helps you in your campaign planning and research. It allows channel owners to search for keywords and even find new keyword ideas.
- YouTube Analytics
Once you have published your videos, you will have to take a closer look at the numbers in order to assess different things about the performance of your videos. You will be able to know insights such as how much time does your audience spend in your channel? You will also have an idea regarding the demographics of your audience. And of course, you can even find out more regarding the traffic source.
Planning to make money on a YouTube channel? You have to understand that it’s quite difficult to monetize your YouTube channel. The good news is that there are plenty of other ways you can earn from the platform. You can earn directly from companies just by reviewing their products or you can also become an affiliate. The reality is that there are different options to choose from.