Affiliate marketing is a great way to earn money online these days. For someone who is quite new to online marketing and all its terms, affiliate marketing is a commission based arrangement between a retailer and an affiliate. An affiliate earns some cash after directing sales to the retailer. It could be coming from your website, a Tweet, or even a link on a YouTube video. In fact, there are plenty of ways how you can earn from affiliate marketing.
One of the biggest arguments among affiliate marketers is whether or not to build an affiliate website or simply just buy one that is already established? In reality, both sides offer compelling arguments. Both have their pros and cons and risks along the way.
Challenges of Building An Affiliate Website
If you are going to build an affiliate website, it only means that you will have to do the legwork. From figuring out the name of your site to building connections with retailers, these are just some of the things that you will have to worry of.
If you are knowledgeable about internet marketing, or if you already have an established audience from other channels, then building your very own website won’t be an issue. You can easily get your captured audience to visit your site. On the other hand, it can be quite difficult for a lot of individuals especially those who are simply trying to figure out which product or service to offer to their audience.
And also, mastering the art of convincing your audience to use your affiliate link can be a trial and error process. There could be markets that prefer an honest approach directly telling them that the web owner earns if they purchase from your link. On the other hand, there are those markets that simply don’t like this approach.
However, it is quite common that a lot of beginners also have a difficult time picking the right niche. What most affiliates fail to realize is that this is the starting point of their affiliate marketing site. You also have to deal with the fact that any mistake in the selection of your niche could impact their profits or even delay meeting the ROI.
Another challenge that a lot of new affiliate websites have to deal with is basically ranking their content on Google. Keep in mind that SEO is a piece of work. And also, remember that you will have to stay updated regarding the changes that Google does with its algorithm if you want to find your content to rank on relevant searches.
Perks of building your own affiliate website
But of course, once you have solved all the challenges of building an affiliate website, then you can already reap some of its benefits. For one, compared to buying an already established website, this option is far more budget friendly. For instance, if a website earns $300 per month, then most likely, you will have to buy it for thousands of dollars. In some occasions, you will even have to shell out as much as two years’ worth of projected income by the affiliate website.
This means that building your own website from scratch allows you to reach your ROI easier. And once you have figured out how to attract a certain niche, traffic and commission from sales could easily go with your site naturally.
Challenges of Buying An Established Affiliate Website
For people who don’t have the time to study the entire process of making an affiliate website, you may be thinking that it is a better idea to just purchase an established affiliate website. Before you make this decision, it is always a must that you evaluate a number of things first. First, you want to assess your budget. Usually, you will have to pay for 24 months’ worth of projected income, as mentioned earlier. This means that the higher the profits the current owner is having, the more expensive the website could be. There are even some websites that could be sold for $50,000! For a lot of starters, this means a lot of money.
In addition to this, if you haven’t studied how the website maintains its traffic or attract potential buyers, then there is a chance that you can have a difficult time getting your ROI. Also, most likely, you will also need to either hire a copywriter to produce consistent content, or do the writing on your own.
Is it really less risky than building your own from scratch? In reality, there are many factors at play. You have to consider the price of the website. Also, you will need to take into consideration the consistency of the traffic generated by the website over the past years. You may want to take a closer look at the possibility of expanding the market as well.
Perks of Buying An Established Affiliate Website
What are the perks that you can get if you simply choose to buy an established affiliate website? For one, you don’t have to do a lot of legwork. You already have an established audience and you basically have an idea which products they like.
Also, there is always a chance of expanding the audience and even improving the current commissions generated from sales. Keep in mind that not all affiliate websites are expensive. There are also some websites out there that you can purchase for a small amount of money.
Buy or Build?
Are you supposed to buy or build an affiliate website? The reality is that it depends on your situation. If you don’t have the time to study a particular market, and if you have some cash, then buying an affiliate website seems like a good idea. On the other hand, if you have enough knowledge how to target a specific market, then perhaps building an affiliate website from scratch is your best option.
However, keep in mind that both options require attention and effort considering the reality that you could easily lose your audience’s trust by not having the right approach. It is also important to study how the market changes over time in order to also adjust your content.